Any prosperous business owes its success to a combination of factors, but one of the essential ingredients is the work performed by the employees. Of course, competitive products and services are the backbone, but if you don’t have a good team of people backing them up, the chances of success are slim.Read More
Lately, the idea of the ‘side hustle’, a part-time hobby that can be monetized, has been taking off with enterprising and budding entrepreneurs. Those who enjoy a full-time but perhaps not emotionally or financially fulfilling 9-5 job are turning to online marketplaces like eBay or Etsy to sell their crafts. Similarly, those whose full-time gigs aren’t very challenging are taking on content writing and research in their spare time.
Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It’s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.Read More
Millennials are making waves. As a generation, they are redefining what a successful career is, with a focus on flexible and fulfilling work, and millennials are not afraid to make financial sacrifices in order to stay true to these values. With this in mind, combined with the fact that many millennial men and women are unable to find desirable jobs upon entering the workforce, it’s no surprise that entrepreneurship appeals to many millennials.Read More
Over 132,297 marketing and SEO articles have been indexed in 2019 already!
With over 9,877,112 engagements total, we analyzed the most read, shared, and engaged with content of 2019.
Studies have shown that Google leans left, and these results, at first glance, appear to confirm those results. While this compilation comes from all browsers, it’s still interesting to note.Read More
Do marketing agencies take on the personalities of their founders? In my experience with marketing agencies, I’ve noticed that an agency’s persona tends to echo the personality of the founder. When I began searching for confirmation of this observation, the internet failed me. There were no conclusive studies on this topic. So, I did the next best thing and went to the agencies, themselves. I interviewed 70 different agencies, and 66 out of the 70 confirmed my hypothesis. Whether it was an SEO agency, creative agency, web design agency, or full-funnel marketing agency – the answers were much the same:Read More
Looking to start your 2019 business year right and increase your productivity levels? Then you’ve come to the right place. Being efficient in your work is one of the best ways to scale up, both in your personal and business life. In other words, if you truly want to get better at a subject or improve your business – you should be focusing on the quality of your work, and not the quantity. There are many different productivity techniques and ways to increase your efficiency, but at the end of the day, it’s all about your singular focus. Being able to channel your laser focus into one task at a time is one of the best ways to get more things done. And if you want to learn other ways to increase your efficiency in 2019 – be sure to read on.Read More
I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.Read More
When she was younger, Eleanor assumed she’d be living comfortably on a combination of her husband’s pension and social security when she was 75. Instead, she relies on the assistance programs, and the local food bank and Meals on Wheels program for meals. Eleanor has to budget every penny, and if it weren’t for help, she wouldn’t be able to cover the costs of medication, utilities, groceries, and housing. Her husband—who’s gone now—lost his job before he was fully vested in his pension, and her social security checks don’t cover her living expenses.Read More
Since 2006, TOMS has been a popular name when the discussion turns to brands that support social causes. TOMS' social cause is more than providing footwear -- it includes initiatives to help provide clean water, eyewear, medical procedures and safe births, local jobs, education and training. It's a robust business model that has helped the company achieve success.
It begs the question: In the digital age, do companies need a social cause to thrive?Read More
The advent of cloud storage has surfaced the easiest and most cost-effective data storage options for businesses in recent years. It’s no longer entirely necessary for organizations to invest in resource heavy, on-premise or remote storage space to house data. And that can alleviate a lot of strain on the wallet for a business, especially for small-to-medium companies.Read More
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
Julie and her husband work full time and are solidly in the middle class. Their paychecks cover their bills and a few extras, and they consider themselves comfortable. But they would spiral into financial ruin if they had any unexpected large expenses, like a medical emergency. That’s because, like many Americans, they have zero money saved.Read More