Two years ago, Lauren was pretty happy—and busy—with her career and personal life, but felt like something was missing. When she read a local news story about a program that matched mentors with people pulling themselves out of poverty, something clicked. She started volunteering with the Circles program, and it changed her life, and the lives of people in her community.Read More
Millennials, who comprise the largest living generation in the U.S., care about causes. They are more likely than members of other generations to do business with companies associated with a cause and they like to work for companies that give back. They also account for more than one in three workers in this country and will make up nearly 50% of the workforce in a few years.Read More
So you’ve decided to open a dental office. Congratulations! You are part of a robust community of almost 29 million small-business owners who opened their doors to new customers last year. Although it’s tempting to separate oneself as a dentist rather than a small-business owner, the truth is, the principles necessary to succeed in small business apply to a dental practice as well.Read More
Sandra and John have struggled financially for their entire lives. But things got worse for them after they had a child. Without any savings, the medical bills from the birth buried them so deep that they couldn’t keep up with credit card bills or rent. And they depended on the local food bank and WIC to keep food in the fridge. That’s when they decided they needed help. They wanted to give their daughter something they never had — a role model for financial responsibility. So they got involved in a free financial literacy course taught by a nonprofit agency in their community and learned the skills they needed to get on their feet and stay there.Read More
Change can happen in any industry and comes in many forms: political, regulatory, social and technological. Change can be challenging to navigate. It also presents itself as an opportunity for leaders who know how to adapt and recognize it, even when it’s controversial.
How can business leaders spot the difference between courting controversy and gettinRead More
The past decade has felt more like a century in terms of advancements in enterprise computing, networking, virtualization and storage capabilities. From the prominence of Amazon Web Services’ pioneering public cloud platform to the process-unifying concept of DevOps, the exponential growth of these technologies has greatly impacted business’ ability to react, deliver and drive innovation in their industries.Read More
Most companies think of customer service as a necessary cost center that drags down bottom-line profitability. They budget only the minimum required to protect the company’s bottom line and they don't invest in the type of innovation necessary to maintain the company’s competitive advantage over the long term.Read More
Banks have to be careful about how much they lend and to whom. When you ask for a loan, lenders aren’t just seeing you as a risk for their business: You’re a risk for the economy as a whole.
From my experience, I have seen a lot of agencies bootstrap their businesses – either in fear of accumulating debt or a misunderstanding of options. While bootstrapping is safe, it is not the only option. At FoxRead More
If you were to ask any leading salesperson what the key to their success entails, you would probably hear a variety of strategies for many industries. But the one thing they all likely share is an appreciation for building solid, genuine relationships with their customers. Business guru Zig Ziglar once said, “If people like you they will listen to you, but if they trust you they'll do business with you.”
If you want to develop strong relationships with your business owner friends, here are four ways to strengthen those contacts.Read More
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence.
Making sure your social media strategy is hitting the mark can be hard. Between the ever-growing number of platforms, threat of bad PR, different strategies for different niches, and a wide plethora of tactics to engage your audience—social media can get a bad rap for being complex. Fortunately, becoming a thought leader, gaining leads, and building your brand with social can be simplified into four digestible pieces.Read More
As the technology for 3D printing objects advances, we will see it become a more practical, efficient and cost-effective solution for developing our everyday products. With this advancement, we will begin to see a wider array of materials — including plastics, ceramics and metals — that will completely transform the time spent making products and the manner in which businesses sell those products.Read More
Anyone who runs a service-based company understands that the reason a client chooses your service rather than a competitor is because they believe you have something to offer that your competitors don't. They buy into your messaging, your mission, your vision or you as an individual, not because you are more equipped than your competitor, but because they believe in who you are and what you stand for. As Simon Sinek has said, "People don't buy what you do; they buy why you do it."Read More
Running an agency can be one of the most complex and rewarding experiences in the business realm. From dealing with siloes and communication breakdowns on individual teams to high-turnover employees rates, profit margins, and difficult clients, you can hope every morning that you won't have to put out any fires that day.Read More
The tech and marketing industries have been pioneers for advancing the workplace, from better benefits and diversity advancement, to creating technologies that change the way we work. The real question is, can these industries be the driving force for equal pay for women as well?Read More
How to Convert an MQL to SQL
Especially if your company experiences long buyer’s journeys, understanding the various stages of your sales funnel is vital. Generating a lead, for example, means little if that lead never ends up qualified enough for a sales pitch. And even within the qualified framework, there are important nuances to consider.Read More
Last October, we took the company to Boston for Inbound, HubSpot's marketing conference. The trip – a reward for our staff for hitting a revenue goal – was intended to allow our employees to learn more about marketing and enjoy Boston.
The trip was a nightmare.Read More
Lead generation is at or near the top of many marketers’ goal lists. In fact, it is at once the top priority for B2B content marketers, and the biggest challenge. If you get leads into your database reliably, you can target them more effectively with sales pitches and nurturing efforts.
Given this priority and importance, marketers and sales departments can rely on a variety of lead sources to fill their database. All of them come with a number of advantages and disadvantages. But if your goal is to get qualified sales leads, only one of these options is actually viable for your business.Read More
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.Read More