We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well.
Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your posts on social media, they’re more interested in your content than they are in your writing ability. As long as your thoughts are clear and intelligible, your thought leadership should take over.
Nevertheless, content creation intimidates many business owners. According to a recent Forbes article, however, content marketing is important in terms of establishing yourself as a thought leader:
“Claiming that you’re an awful or unenthusiastic writer doesn’t let you off the hook for content creation. Insightful articles and blog posts — even speaking engagements — validate you as a thought leader in your industry and lead to more sales and business opportunities. Once I got over my content hump, our credibility soared among prospects and peers, and major clients even told us that our content persuaded them to sign on.”
Saying you can’t practice content marketing because you’re not a good writer is the same as saying that you can’t manage your finances because you’re not good at math. Both processes are essential to your business, and it doesn’t do any good to make excuses.
What you should really be focusing on in your content creation is your thought leadership. You need to demonstrate to consumers that you’re knowledgeable about your industry and that you keep informed of current trends.
Don’t get caught up in the fine details of the writing process if it hinders your content creation. Instead, focus on thought leadership and just write your thoughts in a clear way. As long as consumers understand your point, you’ll be all right.
In part one of our series, we took you through the process of turning a HARO inquiry into content, testimonials, and reviews as a unique method of gaining feedback from your customers. In part two, we went to the experts to find out their unique ways of gathering feedback.
Lately, the idea of the ‘side hustle’, a part-time hobby that can be monetized, has been taking off with enterprising and budding entrepreneurs. Those who enjoy a full-time but perhaps not emotionally or financially fulfilling 9-5 job are turning to online marketplaces like eBay or Etsy to sell their crafts. Similarly, those whose full-time gigs aren’t very challenging are taking on content writing and research in their spare time.
Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It’s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.
Millennials are making waves. As a generation, they are redefining what a successful career is, with a focus on flexible and fulfilling work, and millennials are not afraid to make financial sacrifices in order to stay true to these values. With this in mind, combined with the fact that many millennial men and women are unable to find desirable jobs upon entering the workforce, it’s no surprise that entrepreneurship appeals to many millennials.
Over 132,297 marketing and SEO articles have been indexed in 2019 already!
With over 9,877,112 engagements total, we analyzed the most read, shared, and engaged with content of 2019.
Studies have shown that Google leans left, and these results, at first glance, appear to confirm those results. While this compilation comes from all browsers, it’s still interesting to note.
Do marketing agencies take on the personalities of their founders? In my experience with marketing agencies, I’ve noticed that an agency’s persona tends to echo the personality of the founder. When I began searching for confirmation of this observation, the internet failed me. There were no conclusive studies on this topic. So, I did the next best thing and went to the agencies, themselves. I interviewed 70 different agencies, and 66 out of the 70 confirmed my hypothesis. Whether it was an SEO agency, creative agency, web design agency, or full-funnel marketing agency – the answers were much the same:
Looking to start your 2019 business year right and increase your productivity levels? Then you’ve come to the right place. Being efficient in your work is one of the best ways to scale up, both in your personal and business life. In other words, if you truly want to get better at a subject or improve your business – you should be focusing on the quality of your work, and not the quantity. There are many different productivity techniques and ways to increase your efficiency, but at the end of the day, it’s all about your singular focus. Being able to channel your laser focus into one task at a time is one of the best ways to get more things done. And if you want to learn other ways to increase your efficiency in 2019 – be sure to read on.
So, what are the steps to efficiently bake into your content so that you can organically build an optimal amount of high-quality links?
We asked top industry experts what the best tried-and-true SaaS marketing tactics will work best in 2019 and gathered the results.
I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.