We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well.
Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your posts on social media, they’re more interested in your content than they are in your writing ability. As long as your thoughts are clear and intelligible, your thought leadership should take over.
Nevertheless, content creation intimidates many business owners. According to a recent Forbes article, however, content marketing is important in terms of establishing yourself as a thought leader:
“Claiming that you’re an awful or unenthusiastic writer doesn’t let you off the hook for content creation. Insightful articles and blog posts — even speaking engagements — validate you as a thought leader in your industry and lead to more sales and business opportunities. Once I got over my content hump, our credibility soared among prospects and peers, and major clients even told us that our content persuaded them to sign on.”
Saying you can’t practice content marketing because you’re not a good writer is the same as saying that you can’t manage your finances because you’re not good at math. Both processes are essential to your business, and it doesn’t do any good to make excuses.
What you should really be focusing on in your content creation is your thought leadership. You need to demonstrate to consumers that you’re knowledgeable about your industry and that you keep informed of current trends.
Don’t get caught up in the fine details of the writing process if it hinders your content creation. Instead, focus on thought leadership and just write your thoughts in a clear way. As long as consumers understand your point, you’ll be all right.
Any prosperous business owes its success to a combination of factors, but one of the essential ingredients is the work performed by the employees. Of course, competitive products and services are the backbone, but if you don’t have a good team of people backing them up, the chances of success are slim.
Cybersecurity and data protection is a significant concern in every industry. The impact of data breaches is far-reaching, pressing the need for cyber security risk management.
Most people will tell you that one of the biggest challenges in life is starting your own business. Others might argue that getting married and raising kids is the biggest feat of all.
In part one of our series, we took you through the process of turning a HARO inquiry into content, testimonials, and reviews as a unique method of gaining feedback from your customers. In part two, we went to the experts to find out their unique ways of gathering feedback.
CanIRank uses artificial intelligence to help you grow your business. Take a look at how you can use CanIRank to grow your business today!
Lately, the idea of the ‘side hustle’, a part-time hobby that can be monetized, has been taking off with enterprising and budding entrepreneurs. Those who enjoy a full-time but perhaps not emotionally or financially fulfilling 9-5 job are turning to online marketplaces like eBay or Etsy to sell their crafts. Similarly, those whose full-time gigs aren’t very challenging are taking on content writing and research in their spare time.
Money, some of us are great at managing it and others not so much. Consumer debt surpassed $4 trillion in 2018. Some say a lack of personal finance education is to blame.
Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It’s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.
Millennials are making waves. As a generation, they are redefining what a successful career is, with a focus on flexible and fulfilling work, and millennials are not afraid to make financial sacrifices in order to stay true to these values. With this in mind, combined with the fact that many millennial men and women are unable to find desirable jobs upon entering the workforce, it’s no surprise that entrepreneurship appeals to many millennials.
Over 132,297 marketing and SEO articles have been indexed in 2019 already!
With over 9,877,112 engagements total, we analyzed the most read, shared, and engaged with content of 2019.
Studies have shown that Google leans left, and these results, at first glance, appear to confirm those results. While this compilation comes from all browsers, it’s still interesting to note.