It’s no secret that the women in marketing are making waves across the industry. These marketing tigresses are inspiring, experienced, and definitely could take you on in a “Marketing Bee” competition. As I was building this list there were so many influential women that it was tough to narrow the list to only 15. There are many other women out there that are rocking the industry, but these 15 are the ones who inspire me the most. These industry thought leaders are must follows for anyone in marketing.
Alexandra is the VP of Global Digital Marketing for Starbucks. She helped to coin the phrase a “networked” brand, describing connecting digital and physical into a meaningful experience. She has also helped Starbucks to obtain over 40 million social followers. Alex is a fierce one to watch.
Canadian born Mari Smith is one of the top leaders in Social Media thought leadership. She offers online Facebook Training Classes, and is also a renowned speaker and author. Currently she is working with Facebook on a series of educational events called “Boost Your Business” across the country.
Lara Balazs is the SVP, Head of North America Marketing for Visa Inc., Lisa was recently quoted in Venturebeat saying “Something is happening in marketing,” talking about how marketers are responding to the intersection of digital and print. Lara is at the forefront of holistic marketing, and one to watch.
Pam is the CEO of Marketing Nutz a full service digital marketing agency. She was ranked as one of the top 10 Social Media Power Influencers in both 2012 and 2013 by Forbes. With over 15 years of experience, she’s one you won’t want to miss.
Eve is the CEO of Social Media Delivered. She has also been branded as the LinkedIn Queen. If you’re looking to amp up your LinkedIn strategy, Eve is your girl. She also wrote the “Get It Girl Guide to Online Dating” if you’re looking for a special someone.
Wendy is the SVP, Global Sparkling Brand Center for the Coca Cola Company. Wendy has won numerous awards, including the coveted Matrix award from NYWICI. Wendy prides herself in being a Mom, Marketer, and Relentless Optimist.
Renee has over 25 years of experience, in Word of Mouth, branding, PR, viral marketing, and more. She was ranked #6 on Forbes Most Influential women in Social Media in 2013. Along with her marketing skills, she co-curates TEDxBerkeley, one of the largest TEDx events in the US.
Viveka Von Rosen
Viveka is the author of the best-selling book “LinkedIn Marketing: An Hour a Day” Besides being a best-selling author, Viveka is a LinkedIn Marketing Expert who offers Workshops, Webinars, and Seminars for businesses looking to learn more.
Ann prides herself as the world’s first Chief Content Officer. She is also the author of the upcoming Book “everybody writes.” Ann is a pioneer in digital marketing who has won many professional accolades. If you aren’t following Ann, you’re definitely missing out.
Lori is the Chief Brand Officer of ALPFA, and she supports their mission of “Developing World-Class Leaders of Character for the Nation.” She has been recognized for her talent all across the web, and her fans even call her “The LinkedIn Diva.” Lori isn’t one to miss.
Sandi is a social media influencer, thought leader, and culture creator. She has worked in the digital marketing realm for over two decades. She is also the author of #BEMORE, and a huge supporter of giving back, so much that it’s part of her own company culture.
Karen is the CMO for Dell, leading Dell’s marketing strategy, and development. She has been working with Dell for over 14 years. Karen is also passionate about giving back, and an active Komen & Penn State Smeal board member.
Amy is the CMO for Zillow, and has built their brand from the ground up since 2005. Microsoft recently tweeted “When we talk about #digitalmarketing, most people don’t talk about this #brand. This is a mistake.” Amy is definitely one to watch.
Amy is a Social Media Consultant, Speaker, and Author. She specializes in Facebook Marketing and has a killer blog on her website with a plethora of digital marketing tips. She’s an expert in taking the stress out of social media.
Kim is the founder and CEO of Boom Social. She is a social selling aficionado, and has won multiple awards from Forbes for her influence in Social Media. She also post motivational tweets, making her absolutely follow-worthy.
And don’t forget to follow me, too!