Sara Haslem Davis

Storyteller, Humanist, Marketer, and Thought Leader

Growth hacker who believes in a world where storytelling, writing, and marketing can be used as a tool to change humanity for the better.

  • Home
  • My Work
    • Growth Use Case: Foxtail Marketing
    • Marketing
    • Operations
    • Writing Portfolio
  • Proud Moments
  • Blog
  • Get in Touch
demand generation vs lead generation in marketing

To Demand Gen or to Lead Gen; That is the Question

June 30, 2015 by Sara Davis in digital marketing

Demand Generation vs Lead Generation

What is the difference you ask? Tell you I will.

The purpose of demand generation is to create awareness about your company, show value propositions, and to engage people to get them excited about your brand. Whereas the purpose of lead generation is to obtain prospects contact information for further marketing efforts and sales.

Demand generation is a mix of inbound and outbound marketing efforts. When utilized correctly these strategies create demand and viral buzz for your brand. Demand gen initiatives can take time, but marketers who become experts at demand gen are able to craft brand positioning, and messaging to position your brand as a thought leader in your industry.

Typical marketing approaches used for demand generation are:

  1. Social Media Marketing
  2. PPC & Paid Social
  3. Tradeshows & Seminars
  4. Webinars
  5. Thought Leadership Programs
  6. SEO
  7. Videos

Lead generation is a sales-centric activity, that’s all about getting people to give you their contact information. A solid lead gen strategy will allow you to generate qualified leads at all stages of the funnel. These leads are prospects that have shown an interest in your offerings, and are ready to learn more.

Typical marketing tactics used for lead generation are:

  1. eBooks & Whitepapers
  2. Newsletters
  3. Landing Pages
  4. Marketing Automation
  5. Webinars

Best for your company, which strategy is?


Both.

You may also like:
How to build links like a boss!
Feb 13, 2019
How to build links like a boss!
Feb 13, 2019

So, what are the steps to efficiently bake into your content so that you can organically build an optimal amount of high-quality links?

Feb 13, 2019
88 Experts predict the best SaaS marketing techniques for 2019
Dec 27, 2018
88 Experts predict the best SaaS marketing techniques for 2019
Dec 27, 2018

We asked top industry experts what the best tried-and-true SaaS marketing tactics will work best in 2019 and gathered the results.

Dec 27, 2018
121 Entrepreneurs Most-Loved Startup Marketing Tools Ranked From Best to Last
Dec 21, 2018
121 Entrepreneurs Most-Loved Startup Marketing Tools Ranked From Best to Last
Dec 21, 2018

I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.

Dec 21, 2018
How Seniors Can Get Out of Poverty
Aug 16, 2018
How Seniors Can Get Out of Poverty
Aug 16, 2018

When she was younger, Eleanor assumed she’d be living comfortably on a combination of her husband’s pension and social security when she was 75. Instead, she relies on the assistance programs, and the local food bank and Meals on Wheels program for meals. Eleanor has to budget every penny, and if it weren’t for help, she wouldn’t be able to cover the costs of medication, utilities, groceries, and housing. Her husband—who’s gone now—lost his job before he was fully vested in his pension, and her social security checks don’t cover her living expenses.

Aug 16, 2018
Is A Social Cause A Necessity For A Brand?
Jul 25, 2018
Is A Social Cause A Necessity For A Brand?
Jul 25, 2018

Since 2006, TOMS has been a popular name when the discussion turns to brands that support social causes. TOMS' social cause is more than providing footwear -- it includes initiatives to help provide clean water, eyewear, medical procedures and safe births, local jobs, education and training. It's a robust business model that has helped the company achieve success. 

It begs the question: In the digital age, do companies need a social cause to thrive?

Jul 25, 2018
How To Get The Most out of Cloud Storage for Your SMB
Jun 18, 2018
How To Get The Most out of Cloud Storage for Your SMB
Jun 18, 2018

The advent of cloud storage has surfaced the easiest and most cost-effective data storage options for businesses in recent years. It’s no longer entirely necessary for organizations to invest in resource heavy, on-premise or remote storage space to house data. And that can alleviate a lot of strain on the wallet for a business, especially for small-to-medium companies.

Jun 18, 2018
Use Local Awards to Promote Your Dental Practice
May 17, 2018
Use Local Awards to Promote Your Dental Practice
May 17, 2018

If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people! 


May 17, 2018
Four Simple Steps to Start Saving
Apr 9, 2018
Four Simple Steps to Start Saving
Apr 9, 2018

Julie and her husband work full time and are solidly in the middle class. Their paychecks cover their bills and a few extras, and they consider themselves comfortable. But they would spiral into financial ruin if they had any unexpected large expenses, like a medical emergency. That’s because, like many Americans, they have zero money saved.

Apr 9, 2018
Why You Legit Should Stop Ignoring Your Teeth
Apr 5, 2018
Why You Legit Should Stop Ignoring Your Teeth
Apr 5, 2018

The other day, I found out a friend of mine only brushes his teeth once a day. I was shocked. How could this good-looking, intelligent, charming guy only brush his teeth once a day?! Had he not heard the twice-a-day thing that I’d been hearing (and obeying) my entire life?

Apr 5, 2018
The Real MVPs: Consider a Former Student Athlete for Your Next Hire
Mar 19, 2018
The Real MVPs: Consider a Former Student Athlete for Your Next Hire
Mar 19, 2018

For some former professional athletes, the hard work and dedication doesn’t end when they decide to retire their number. The world has no shortage of former athletes turned entrepreneurs that made a name for themselves after they’ve left the field. From former-boxer George Foreman’s line of cooking products to Hall of Fame quarterback Roger Staubach’s real estate firm, professional athletes have proven time and again they have the grit and gumption to be successful once their athletic career is over.

Mar 19, 2018
June 30, 2015 /Sara Davis /Source
digital marketing, demand generation, lead generation, marketing strategy
digital marketing
  • Newer
  • Older

 

www.sarahaslemdavis.com -  801-901-8758  ©  All Rights Reserved 2017