Myths are something that can be expected with just about any topic of discussion. Some of these myths turn out to be true, but many are flat-out wrong. SEO is no stranger to myths. In fact, there are plenty of myths that have been generated regarding SEO over the years.
Learning more about these myths is the best way to determine whether you should abandon them or not. Because of this, we will take a look at some of the most disturbing myths regarding SEO so you can put them away, once and for all.
Myth: SEO Doesn’t Work
Truth: Plenty of research out there shows that SEO is extremely powerful and beneficial to any business. Plus, it’s actually the way that search engines classify a website. SEO tells the search engine exactly what it will be able to find on the page it is examining. Then, it will quickly know where to put it. In the end, this is actually the best way to make sure the search engine puts your content in the right place.
Myth: No Follow Links are Useless
Link building has long been something businesses attempt to do in order to raise their rankings. When it comes to SEO, this is actually one of the best ways to accomplish this. Search engines look at links as a good thing. The more you have, the more attention you will get from search engines. But, there is actually a way to create a link without allowing the search engine in their page rank numbers. This is called a ‘no follow link’.
This may seem like a useless link, but there is actually some value in it. For starters, having a few no follow links around helps you to avoid looking like a spam website. Search engines tend to become suspicious when a website only has follow links. Also, even though they might not help with the search engines, they still help to generate traffic to your content. This is definitely something that is a good thing.
Myth: It’s Too Expensive
Truth: SEO is too valuable not to put your focus on. Today’s world completely lives online. There are more online shoppers today than there have been at any time in the past. Even businesses that have brick and mortar stores are seeing increases in the number of people who complete the majority of their shopping online.
What does this have to do with SEO? It means that you can’t afford not to do it. To keep things cost-effective, you can attempt to do things yourself. However, while this could save you money, it could mean you are spending a great amount of time getting the job done the right way. Enlisting the help of a professional may definitely be expensive, but it’s value is far greater than what you will be spending.
Myth: You Can’t Measure it
This is something that needs to be completely thrown out the window. Yes, it’s true. SEO isn’t something that you can develop ROI models like you would other items. However, there are still simple ways to do it. For starters, you can track the traffic to your website. After you have started using SEO, you should begin seeing a noticeable increase in the amount of people who visit your website.
You can also look at the bounce rate on your website. Adding SEO to your website will mean that your content is getting in front of the right readers. Because of this, readers should be staying on your site longer than before.
Myth: Only Use the Most Popular Keyword
So, the idea behind this concept is that if you use the most popular keyword, the one that has the most monthly clicks, you will receive the most benefit. However, there is something that you are forgetting to consider. There is a long list of keywords under the one you are interested in that, when combined, have way more visitors each month than the top one.
What this means is that you need to stop focusing on one single word. Instead, give long-tail keywords a try. These keyword phrases are a combination of words that will gather more interest than just a single word will. With them, you will be able to receive visitors who search for any of the words in your phrase rather than just the one word.
Myth: SEO is no longer Relevant
It’s true that Google and search engines like it are changing the way we get search results. Now, we can ask Google a question and receive an answer back without ever having to leave the search box. This has greatly changed how we think about SEO and the way we create content.
But, this doesn’t mean that SEO is dead or that we can’t still use it to get our content in front of our readers. The fact is, SEO is still very much alive and well. In fact, it is something that is more critical now than it was ever before because of the huge amount of competition we are all seeing online. So, if you want to keep your page ranked high and easily found by your readers, don’t discount SEO just yet.
These myths are all ones that we wish would vanish into oblivion. The absolute truth is that SEO is powerful, effective and beneficial to everyone who chooses to use it. If you are looking for some tricks to make it even more effective, contact us today.