Millennials, who comprise the largest living generation in the U.S., care about causes. They are more likely than members of other generations to do business with companies associated with a cause and they like to work for companies that give back. They also account for more than one in three workers in this country and will make up nearly 50% of the workforce in a few years.Read More
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence.
Making sure your social media strategy is hitting the mark can be hard. Between the ever-growing number of platforms, threat of bad PR, different strategies for different niches, and a wide plethora of tactics to engage your audience—social media can get a bad rap for being complex. Fortunately, becoming a thought leader, gaining leads, and building your brand with social can be simplified into four digestible pieces.Read More
Running an agency can be one of the most complex and rewarding experiences in the business realm. From dealing with siloes and communication breakdowns on individual teams to high-turnover employees rates, profit margins, and difficult clients, you can hope every morning that you won't have to put out any fires that day.Read More
Lead generation is at or near the top of many marketers’ goal lists. In fact, it is at once the top priority for B2B content marketers, and the biggest challenge. If you get leads into your database reliably, you can target them more effectively with sales pitches and nurturing efforts.
Given this priority and importance, marketers and sales departments can rely on a variety of lead sources to fill their database. All of them come with a number of advantages and disadvantages. But if your goal is to get qualified sales leads, only one of these options is actually viable for your business.Read More
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.Read More
Inbound marketing can be so simple. You create content that your audience finds worthy of giving you their contact information, place it behind a sign up page, and promote it through social media, email, blogs, and SEO. Then, you nurture the leads you generate on their way to becoming customer.
But the whole concept falls apart like a house of cards when you don’t get the landing page right. Even the best marketing tactics matter little if the page on which your audience should convert doesn’t actually convince them to do so. Are you getting the most out of your landing pages? Here are some inbound marketing tips and tricks that can help you maximize your lead generation success.Read More
Looking for ways to bolster your social media strategy to increase followers, engage your audience, and drive traffic to your website? Creating a social media marketing plan that aligns with your ultimate business goals is vital to achieving desired results from your efforts. With social media playing almost as big a role in purchasing decisions as does television, the gains are profound when you execute a working strategy.
The goal here is to share several ways on how to better and improve your social media marketing plan to begin experiencing favorable outcomes like boosting brand awareness, growing your leads list, and generating sales.Read More
March 12, 2016
Myths are something that can be expected with just about any topic of discussion. Some of these myths turn out to be true, but many are flat-out wrong. SEO is no stranger to myths. In fact, there are plenty of myths that have been generated regarding SEO over the years.
Learning more about these myths is the best way to determine whether you should abandon them or not. Because of this, we will take a look at some of the most disturbing myths regarding SEO so you can put them away, once and for all.Read More
Word of mouth is great, but let’s face it: when it comes right down to it, bringing people into your dental practice requires serious marketing effort. Dental practice marketing relies on a number of strategies. You want to bring in local traffic that is interested in exactly what your practice offers. Thanks to the internet, your marketing strategy may look vastly different than it did just a few years ago as you take advantage of search engines, organize your social media accounts, and turn your webpage into a functional marketing tool that will enable people to find your practice.Read More
Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.Read More
Getting started with Facebook advertising is pretty simple. With a budget and a plan, anyone can create an ad with very little effort.
The final step in the process of creating ads on Facebook is the process of actually designing the ad itself. While it is also a simple process to go through, there are some specific things you will need to do to get the ad right.Read More
Alright, you’ve come up with the perfect business plan, developed the perfect product and are ready to take it to the next level. You feel an exhilarating feeling of success and achievement, but then you realize something: the hard work is just now beginning.Read More
If you have an SAAS company and your sales are dismal, you have to take a hard look at your marketing campaign. The ability to have a solid product, understanding why your product is special, and convincing customers why they should purchase the product from you will get you from poor sales numbers to rising profits in a short amount of time. Marketing for SAAS companies is different than traditional marketing, and when you work with a professional SAAS marketing company, you will see your revenue increase dramatically.
When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always a good idea to post holiday-themed posts on your blog. The posts should obviously still be related to your niche, but believe it or not, they can be more beneficial during the holiday season than posting regular posts. These are a few reasons why.
Far too many would-be SEO champions fake an understanding of internal linking without fully maximizing the opportunity for value. Because these links pay dividends around-the-clock with virtually no maintenance, it behooves every company to learn more than just the basics. Knowing to add a bit of anchor text and make it one-way helped your search ranking in 2013, but not today. Best practices have changed, and your best bet is to keep up.
Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market works and how companies can benefit from examining its trends. So it’s possible to take a lot of what he says and apply it to content marketing. By understanding his theories you can figure out how the market works as well as how consumers think.
The premise of human-to-human marketing is one human buying from another. It taps into the human psyche and helps you form a broader and more complete form of marketing that can exceed almost any other form. Good storytelling is a strong method because it puts a more human face on how you manage advertising. A story helps clients understand how something fits into their individual experdigitiences and gives them context to make decisions. Stories add color, personality and relevance about what you are trying to sell.
Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.Read More