We asked top industry experts what the best tried-and-true SaaS marketing tactics will work best in 2019 and gathered the results.Read More
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence.
Making sure your social media strategy is hitting the mark can be hard. Between the ever-growing number of platforms, threat of bad PR, different strategies for different niches, and a wide plethora of tactics to engage your audience—social media can get a bad rap for being complex. Fortunately, becoming a thought leader, gaining leads, and building your brand with social can be simplified into four digestible pieces.Read More
Anyone who runs a service-based company understands that the reason a client chooses your service rather than a competitor is because they believe you have something to offer that your competitors don't. They buy into your messaging, your mission, your vision or you as an individual, not because you are more equipped than your competitor, but because they believe in who you are and what you stand for. As Simon Sinek has said, "People don't buy what you do; they buy why you do it."Read More
Last October, we took the company to Boston for Inbound, HubSpot's marketing conference. The trip – a reward for our staff for hitting a revenue goal – was intended to allow our employees to learn more about marketing and enjoy Boston.
The trip was a nightmare.Read More
Customer churn is inevitable. But when you're delivering phenomenal results for clients and they suddenly start heading for the exit, it becomes puzzling and feels very personal. What could you possibly be doing to spark that vote of no confidence?
Every business has been through some version of this disappointment. But at my company, a holistic digital marketing agency, it seemed to be happening on a monthly basis. Still, we went on as though it weren’t happening, avoiding any attempt to get to the bottom of the problem.Read More
If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.
King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.
THE CONCEPT OF BRAND EXPERIENCE
So, What is Brand Experience Creation?
Marty Neumeir, author of The Dictionary of a Brand states it very simple & eloquently, explaining it as, “all the interactions people have with a product, service, or organization; the raw material of a brand.”Read More
Operating in the Chaos:
Marketing is chaos. It’s literally living in a day-to-day world that is equivalent to that of a crazed hipster who spontaneously jetted to Spain to run with the bulls. Said hipster also made this decision after they had sustained their entire life on a diet of gummy bears and diet coke. Bulls constantly are running at marketers, and they aren’t always prepared for the ever-changing scope of the industry.
Even if we pretend traditional marketing doesn’t exist, the wide variety of digital mediums, platforms, deliverables, projects, designs, etc., etc., is enough to make it entirely too easy to miss a step, or make a simple mistake that derails an entire campaign.
Communication in marketing is one of the most important pieces to ensuring campaigns run smoothly. Internal & external communication are absolutely crucial. Running an agile and transparent campaign with all parties drastically improves results for marketers.Read More
Let’s say that you’ve done everything right. You’ve created a killer website and even had a few blog posts or articles shared amongst your friends and family. We’ll even say that you’ve been analyzing your website, looking at your traffic and determining what makes your visitors jump in excitement. But, you can’t seem to break through the glass ceiling and into the world where having a website really matters.Read More
In order to efficiently manage a content marketing campaign, utilizing a content calendar is key. Setting up a content calendar ensures that you are able to track what’s in the pipeline, as well as any deadlines.Read More
WHO LIKES HEARING “NO” FOR AN ANSWER? I DON’T AND I’M SURE NEITHER DO YOU.
Think about this in terms of your clients you work with. Clients are your bread and butter, they’re your cash-cow, and they bring in the dough. Which means, let’s make sure we satisfy their every need, right? If you have an unlimited amount of resources, then hell yeah, let’s do it. But if you’re like every other business out there, then that hell yeah can easily turn into… uhhhh, no.Read More
Trying to get a marketing team to run efficiently without killing their creative drive can be a battlefield. You may have heard words like this flowing around the office. “Listen, Boss man, these adorbz cat memes are totes inspiring my next viral world takeover campaign.” So what is the solution? Creative teams blossom under the agile methodology.
Social media presents innumerable benefits for business owners, but many still don’t know exactly what to do with it. “Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review” finds that “Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively.”
If you’d like to improve the effectiveness of your social media efforts here’s a look at four simple social media tips to consider:
Use social media wisely.
Use social media to build business relationships, rather than focusing on the hard sell and mass marketing approach. This means using a targeted approach to a specific audience, rather than a shotgun approach, hoping to hit a target once in awhile. Research indicates that “social media all-stars engage beyond the tired method of ‘shout marketing,’ by using social more often to promote their brand, monitor trends among customers, and even research new product ideas.” (Source: HBR.org)
Douglas Burdett, the principal of Artillery a B2B inbound marketing agency, says many business owners often ask themselves, “What social platform should we use?” Burdett explains, “Because there are numerous and very different social media networks, the short answer is usually something like ‘it depends,’ and the long answer is ‘who are you trying to reach and what reaction do you want them to have?’”
Create Value and Provide Answers
Once you have established your target audience create value through thought leadership. David Armanao, senior vice president of Edelman Digital, says “some of the ways this can be done is by posting reports and presentations and initiating interaction on LinkedIn.
Providing answers to peers and prospects is the most effective social media marketing tactic.” Taking a more strategic approach to building relationships and creating value, rather than soliciting social media users blindly adds to the long-term brand equity of your company and product or service.
Consider overlooked social platforms.
There are plenty of social media networks to choose from, but one of the least appreciated is LinkedIn. According to HootSuite, a social media management system provider, “LinkedIn allows you to provide authenticity and credibility to you and your business. LinkedIn users come with a professional mindset, so go ahead, market yourself and your business—they are interested in hearing from you.”
Nathan Kievman, a highly sought after Digital Strategist, explains why he got serious about LinkedIn several years ago: “I went from just having a handful of past friends and business associates connected to me on LinkedIn to now having just over twenty thousand connections with associates and business professionals and people interested in what I teach and do. I can now interact with and contact any of these individuals to expand my own network, source new business deals, get introductions, and much more.”
Take a more synergistic approach to social.
Instead of trying to reinvent the wheel combine your social media strategy with other online marketing efforts (e.g., pay per click advertising, etc.). When you fully understand how common marketing strategies and lead generation interacts with social media you can save time and money.
“Small firms that are using social media to market themselves online need to set objectives, plan their approach and make sure it dovetails with their overall marketing strategy” … “Have a look at your existing marketing activities. Each of them does a specific job, reaching your target audience in different ways. Social media marketing can work with your traditional marketing to enhance it.” (Source: Marketing Donut)
Many small business owners and online marketers overlook Tumblr. I personally had heard of Tumblr several times, but keeping up with what felt like 9000 other social media profiles seemed challenging enough, so I never really took the time to delve too deeply into the platform. After being issued a challenge by a co-worker to dive in, I fell in love with the Tumblr spirit. Tumblr has a great platform with friendly, accepting, and information-loving users. And as they say, “It's better late than never.”Read More
LinkedIn is commonly regarded as one of the most valuable social media tools to find employees and network with other professionals. LinkedIn is also a valuable tool to increase sales and revenue, and generate brand awareness. The network has a lot of tools to help you do this, but you need to understand how to use them well.
One area that often is overlooked by business owners is LinkedIn Groups. This can be a powerful networking tool because LinkedIn allows you to join up to 50 groups at a time.Read More