Do marketing agencies take on the personalities of their founders? In my experience with marketing agencies, I’ve noticed that an agency’s persona tends to echo the personality of the founder. When I began searching for confirmation of this observation, the internet failed me. There were no conclusive studies on this topic. So, I did the next best thing and went to the agencies, themselves. I interviewed 70 different agencies, and 66 out of the 70 confirmed my hypothesis. Whether it was an SEO agency, creative agency, web design agency, or full-funnel marketing agency – the answers were much the same:Read More
March 12, 2016
Myths are something that can be expected with just about any topic of discussion. Some of these myths turn out to be true, but many are flat-out wrong. SEO is no stranger to myths. In fact, there are plenty of myths that have been generated regarding SEO over the years.
Learning more about these myths is the best way to determine whether you should abandon them or not. Because of this, we will take a look at some of the most disturbing myths regarding SEO so you can put them away, once and for all.Read More
February 13, 2016
Images are a necessary part of any web page. When users arrive at your web page, they expect to see high-quality images. While images are valuable to the user experience, they are also essential to search engine optimization. If you want images to drive traffic to your website, then you need to follow these tips.
- Name your images descriptively: Search engines operate on keywords, but images do not contain any keywords. To make your images show up in search results, you must name your images. Give your images names that accurately describe the image.
Far too many would-be SEO champions fake an understanding of internal linking without fully maximizing the opportunity for value. Because these links pay dividends around-the-clock with virtually no maintenance, it behooves every company to learn more than just the basics. Knowing to add a bit of anchor text and make it one-way helped your search ranking in 2013, but not today. Best practices have changed, and your best bet is to keep up.