Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.Read More
B2B influencer marketing works the same way that B2C influencer marketing works.
Who are the industry leaders in your niche? Is it a company you’d like to partner with, an individual who dominates the space? Ask yourself, “What does your brand want to be known for?” And then identify which individuals or companies can help you get there.Read More
B2B marketing relies heavily on data and analytics for more tailored marketing campaigns. Rather than just guessing how your target audience behaves, you can actually keep track of their behavior and preferences.
If you don’t use analytics yet, then Google Analytics is a great place to start. You can use them for your website to track where your traffic comes from. This way, you can change your website to fit the habits and preferences of your target audience.
Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.Read More
It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.Read More