Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It’s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.Read More
If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.
King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.
THE CONCEPT OF BRAND EXPERIENCE
So, What is Brand Experience Creation?
Marty Neumeir, author of The Dictionary of a Brand states it very simple & eloquently, explaining it as, “all the interactions people have with a product, service, or organization; the raw material of a brand.”Read More