Should You Spend More in Your Budget on Content Marketing Through 2015?
Content marketing in the B2B field still has yet to diversify to a level that captures the most business customers. But that’s because some B2B companies haven’t always invested enough of their budgets in content marketing until seeing the benefits more recently. Forbes recently reported that this will likely change through 2015. They cite the Content Marketing Institute as saying 10% of B2B marketers polled are increasing their spending on content marketing through this year.