Any prosperous business owes its success to a combination of factors, but one of the essential ingredients is the work performed by the employees. Of course, competitive products and services are the backbone, but if you don’t have a good team of people backing them up, the chances of success are slim.Read More
Lately, the idea of the ‘side hustle’, a part-time hobby that can be monetized, has been taking off with enterprising and budding entrepreneurs. Those who enjoy a full-time but perhaps not emotionally or financially fulfilling 9-5 job are turning to online marketplaces like eBay or Etsy to sell their crafts. Similarly, those whose full-time gigs aren’t very challenging are taking on content writing and research in their spare time.
Do marketing agencies take on the personalities of their founders? In my experience with marketing agencies, I’ve noticed that an agency’s persona tends to echo the personality of the founder. When I began searching for confirmation of this observation, the internet failed me. There were no conclusive studies on this topic. So, I did the next best thing and went to the agencies, themselves. I interviewed 70 different agencies, and 66 out of the 70 confirmed my hypothesis. Whether it was an SEO agency, creative agency, web design agency, or full-funnel marketing agency – the answers were much the same:Read More
Looking to start your 2019 business year right and increase your productivity levels? Then you’ve come to the right place. Being efficient in your work is one of the best ways to scale up, both in your personal and business life. In other words, if you truly want to get better at a subject or improve your business – you should be focusing on the quality of your work, and not the quantity. There are many different productivity techniques and ways to increase your efficiency, but at the end of the day, it’s all about your singular focus. Being able to channel your laser focus into one task at a time is one of the best ways to get more things done. And if you want to learn other ways to increase your efficiency in 2019 – be sure to read on.Read More
Since 2006, TOMS has been a popular name when the discussion turns to brands that support social causes. TOMS' social cause is more than providing footwear -- it includes initiatives to help provide clean water, eyewear, medical procedures and safe births, local jobs, education and training. It's a robust business model that has helped the company achieve success.
It begs the question: In the digital age, do companies need a social cause to thrive?Read More
For some former professional athletes, the hard work and dedication doesn’t end when they decide to retire their number. The world has no shortage of former athletes turned entrepreneurs that made a name for themselves after they’ve left the field. From former-boxer George Foreman’s line of cooking products to Hall of Fame quarterback Roger Staubach’s real estate firm, professional athletes have proven time and again they have the grit and gumption to be successful once their athletic career is over.Read More
Change can happen in any industry and comes in many forms: political, regulatory, social and technological. Change can be challenging to navigate. It also presents itself as an opportunity for leaders who know how to adapt and recognize it, even when it’s controversial.
How can business leaders spot the difference between courting controversy and gettinRead More
The past decade has felt more like a century in terms of advancements in enterprise computing, networking, virtualization and storage capabilities. From the prominence of Amazon Web Services’ pioneering public cloud platform to the process-unifying concept of DevOps, the exponential growth of these technologies has greatly impacted business’ ability to react, deliver and drive innovation in their industries.Read More
Banks have to be careful about how much they lend and to whom. When you ask for a loan, lenders aren’t just seeing you as a risk for their business: You’re a risk for the economy as a whole.
From my experience, I have seen a lot of agencies bootstrap their businesses – either in fear of accumulating debt or a misunderstanding of options. While bootstrapping is safe, it is not the only option. At FoxRead More
If you were to ask any leading salesperson what the key to their success entails, you would probably hear a variety of strategies for many industries. But the one thing they all likely share is an appreciation for building solid, genuine relationships with their customers. Business guru Zig Ziglar once said, “If people like you they will listen to you, but if they trust you they'll do business with you.”
If you want to develop strong relationships with your business owner friends, here are four ways to strengthen those contacts.Read More
As the technology for 3D printing objects advances, we will see it become a more practical, efficient and cost-effective solution for developing our everyday products. With this advancement, we will begin to see a wider array of materials — including plastics, ceramics and metals — that will completely transform the time spent making products and the manner in which businesses sell those products.Read More
Last October, we took the company to Boston for Inbound, HubSpot's marketing conference. The trip – a reward for our staff for hitting a revenue goal – was intended to allow our employees to learn more about marketing and enjoy Boston.
The trip was a nightmare.Read More
Future growth plans in the short-term and long-term are not always easily identifiable. Cameron Kriss, President of Best Payroll Services suggests, “You need to take one step back if you want to take two steps forward in business,” and “investing money, time and other resources is absolutely imperative if you want to improve your company’s finances in the long term.”Read More
The global marketplace is rapidly expanding, yet at the same time it’s packed with niche markets. Today’s storefront now stretches beyond its physical threshold while an unprecedented number of business transactions now take place across national borders.Read More
We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well.
Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your posts on social media, they’re more interested in your content than they are in your writing ability. As long as your thoughts are clear and intelligible, your thought leadership should take over.Read More
The path to becoming an industry leader has its share of built and burnt bridges – especially within one’s own industry. However, there’s more than one reason why you should start paying special attention to industry partners along your path to success.
In business, relationships and reciprocity go far. A small act of kindness, referral, etc. can offer rewards that are exponentially more valuable than the effort entailed.Read More