Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.Read More
Alright, you’ve come up with the perfect business plan, developed the perfect product and are ready to take it to the next level. You feel an exhilarating feeling of success and achievement, but then you realize something: the hard work is just now beginning.Read More
When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always a good idea to post holiday-themed posts on your blog. The posts should obviously still be related to your niche, but believe it or not, they can be more beneficial during the holiday season than posting regular posts. These are a few reasons why.
Let’s say that you’ve done everything right. You’ve created a killer website and even had a few blog posts or articles shared amongst your friends and family. We’ll even say that you’ve been analyzing your website, looking at your traffic and determining what makes your visitors jump in excitement. But, you can’t seem to break through the glass ceiling and into the world where having a website really matters.Read More
Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market works and how companies can benefit from examining its trends. So it’s possible to take a lot of what he says and apply it to content marketing. By understanding his theories you can figure out how the market works as well as how consumers think.
In order to efficiently manage a content marketing campaign, utilizing a content calendar is key. Setting up a content calendar ensures that you are able to track what’s in the pipeline, as well as any deadlines.Read More
Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make onsite blogging a valuable online tool for marketers.
Read more at http://www.business2community.com/blogging/finding-topics-onsite-blogging-01162324#uouIHyehX8mlHBoR.99
Content marketing in the B2B field still has yet to diversify to a level that captures the most business customers. But that’s because some B2B companies haven’t always invested enough of their budgets in content marketing until seeing the benefits more recently. Forbes recently reported that this will likely change through 2015. They cite the Content Marketing Institute as saying 10% of B2B marketers polled are increasing their spending on content marketing through this year.
Often times marketers struggle with creating compelling and effective content that will drive traffic, generate leads and produce sales. Content creation is important because it’s the initial bait that brings in targeted, quality prospects into your lead funnel. So whether through video, blog posts, forums, or articles, your content must do just that: build your list!
Regardless of the modality, you can use this checklist to ensure your content is valuable and produces the results you want.Read More
Content marketing requires several different components if it’s going to be successful and increase a business’ brand visibility. One of the essential components that companies can’t skip over is blogging.Read More