Most companies think of customer service as a necessary cost center that drags down bottom-line profitability. They budget only the minimum required to protect the company’s bottom line and they don't invest in the type of innovation necessary to maintain the company’s competitive advantage over the long term.Read More
If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.
King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.
THE CONCEPT OF BRAND EXPERIENCE
So, What is Brand Experience Creation?
Marty Neumeir, author of The Dictionary of a Brand states it very simple & eloquently, explaining it as, “all the interactions people have with a product, service, or organization; the raw material of a brand.”Read More