Use Local Awards to Promote Your Dental Practice
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
Storyteller, Humanist, Thought Leader, and Marketer
Growth hacker who believes in a world where storytelling, writing, and marketing can be used as a tool to change humanity for the better.
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.
Read MoreDigital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.
Read MoreSocial media presents innumerable benefits for business owners, but many still don’t know exactly what to do with it. “Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review” finds that “Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively.”
If you’d like to improve the effectiveness of your social media efforts here’s a look at four simple social media tips to consider:
Use social media to build business relationships, rather than focusing on the hard sell and mass marketing approach. This means using a targeted approach to a specific audience, rather than a shotgun approach, hoping to hit a target once in awhile. Research indicates that “social media all-stars engage beyond the tired method of ‘shout marketing,’ by using social more often to promote their brand, monitor trends among customers, and even research new product ideas.” (Source: HBR.org)
Douglas Burdett, the principal of Artillery a B2B inbound marketing agency, says many business owners often ask themselves, “What social platform should we use?” Burdett explains, “Because there are numerous and very different social media networks, the short answer is usually something like ‘it depends,’ and the long answer is ‘who are you trying to reach and what reaction do you want them to have?’”
Once you have established your target audience create value through thought leadership. David Armanao, senior vice president of Edelman Digital, says “some of the ways this can be done is by posting reports and presentations and initiating interaction on LinkedIn.
Providing answers to peers and prospects is the most effective social media marketing tactic.” Taking a more strategic approach to building relationships and creating value, rather than soliciting social media users blindly adds to the long-term brand equity of your company and product or service.
There are plenty of social media networks to choose from, but one of the least appreciated is LinkedIn. According to HootSuite, a social media management system provider, “LinkedIn allows you to provide authenticity and credibility to you and your business. LinkedIn users come with a professional mindset, so go ahead, market yourself and your business—they are interested in hearing from you.”
Nathan Kievman, a highly sought after Digital Strategist, explains why he got serious about LinkedIn several years ago: “I went from just having a handful of past friends and business associates connected to me on LinkedIn to now having just over twenty thousand connections with associates and business professionals and people interested in what I teach and do. I can now interact with and contact any of these individuals to expand my own network, source new business deals, get introductions, and much more.”
Instead of trying to reinvent the wheel combine your social media strategy with other online marketing efforts (e.g., pay per click advertising, etc.). When you fully understand how common marketing strategies and lead generation interacts with social media you can save time and money.
“Small firms that are using social media to market themselves online need to set objectives, plan their approach and make sure it dovetails with their overall marketing strategy” … “Have a look at your existing marketing activities. Each of them does a specific job, reaching your target audience in different ways. Social media marketing can work with your traditional marketing to enhance it.” (Source: Marketing Donut)
As we step into 2024, it’s a time for reflection and a celebration of the remarkable achievements that have defined the year for SynergySuite. The past twelve months have witnessed our company’s relentless commitment to excellence, innovation, and customer satisfaction, earning us recognition across various prestigious platforms. We are proud to share the exciting news of these awards that have bolstered our standing as the industry-leading back-of-house platform for enterprise brands.
SynergySuite, a leading provider of innovative back-of-house technology for enterprise restaurants, is honored to announce its selection as a shortlisted finalist in the prestigious 2023 SaaS Awards program. This recognition comes in the category of Best SaaS for Catering & Hospitality, showcasing SynergySuite’s commitment to delivering exceptional SaaS solutions to restaurateurs.
Ghost kitchens are a relatively new concept, that has exploded in popularity and growth over the last few years. Also known as dark kitchens, or virtual kitchens, ghost kitchens enable restaurateurs to operate without owning a physical space. Fueled in part by Covid-19, as well as consumer preferences switching to prefer more to-go type meals rather than traditional dining.
We took a survey, and asked 61 regular day-to-day consumers, what factors motivate them to return to their favorite restaurant brands and why. If you own multiple franchises, manage a restaurant, or work for a restaurant enterprise, this is always the million-dollar question. How can we continue to charm and bring back our guests?
As a restaurant owner it’s important to be aware of current and future restaurant trends. As one forecasts how the restaurant industry will look in 2022 and beyond, it’s helpful to take a look at the latest trends.
When you're working on a project, there are typically a lot of components involved. We've compiled some tips and tricks on how you can use subtasks to make your projects more efficient and produce higher quality. Here's what we suggest:
Human resources, also known as HR, is the business unit that oversees employment-related functions. The HR department acts as a liaison between the business and employees. HR teams manage everything from recruitment, onboarding, performance, compensation, employment laws, insurance, and more!
Emojis are a great way to show emotions, add context, or acknowledge another individual. AND emojis don't need to be left to only your personal messages to friends and family. If you're using Slack you are likely up-to-speed on emojis and likely have sent a few to your colleagues by now in Slack. You can even create your own custom emojis with Slack for more fun in your organization.
Creating a survey, Form, or poll in Slack is easy with Workast! No matter what kind of data you are looking to collect, with our Forms extension, it's easy to quickly build Forms to collect the information you need. We've compiled a few different examples of ways your team can utilize Workast's Form integration to inspire you and your team.
Running a restaurant is a dream for many, but it’s also a business fraught with challenges. From fluctuating food costs to ever-changing customer preferences, the restaurant industry is known for its volatility. To navigate this complex landscape successfully, restaurant owners need to be savvy not only in the culinary arts but also in financial management. One fundamental financial concept that can make or break a restaurant’s bottom line is the “Break-Even Point.”