Running an Agile Marketing Campaign for Client Success

Operating in the Chaos:

Marketing is chaos. It’s literally living in a day-to-day world that is equivalent to that of a crazed hipster who spontaneously jetted to Spain to run with the bulls. Said hipster also made this decision after they had sustained their entire life on a diet of gummy bears and diet coke. Bulls constantly are running at marketers, and they aren’t always prepared for the ever-changing scope of the industry.

Even if we pretend traditional marketing doesn’t exist, the wide variety of digital mediums, platforms, deliverables, projects, designs, etc., etc., is enough to make it entirely too easy to miss a step, or make a simple mistake that derails an entire campaign.

Communication in marketing is one of the most important pieces to ensuring campaigns run smoothly. Internal & external communication are absolutely crucial. Running an agile and transparent campaign with all parties drastically improves results for marketers.

Read More

Improving Your SEO Overnight: Learn the Newest Internal Linking Techniques

Far too many would-be SEO champions fake an understanding of internal linking without fully maximizing the opportunity for value. Because these links pay dividends around-the-clock with virtually no maintenance, it behooves every company to learn more than just the basics. Knowing to add a bit of anchor text and make it one-way helped your search ranking in 2013, but not today. Best practices have changed, and your best bet is to keep up.


Read More