We asked top industry experts what the best tried-and-true SaaS marketing tactics will work best in 2019 and gathered the results.Read More
Millennials, who comprise the largest living generation in the U.S., care about causes. They are more likely than members of other generations to do business with companies associated with a cause and they like to work for companies that give back. They also account for more than one in three workers in this country and will make up nearly 50% of the workforce in a few years.Read More
Most companies think of customer service as a necessary cost center that drags down bottom-line profitability. They budget only the minimum required to protect the company’s bottom line and they don't invest in the type of innovation necessary to maintain the company’s competitive advantage over the long term.Read More
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence.
Making sure your social media strategy is hitting the mark can be hard. Between the ever-growing number of platforms, threat of bad PR, different strategies for different niches, and a wide plethora of tactics to engage your audience—social media can get a bad rap for being complex. Fortunately, becoming a thought leader, gaining leads, and building your brand with social can be simplified into four digestible pieces.Read More
If you have an SAAS company and your sales are dismal, you have to take a hard look at your marketing campaign. The ability to have a solid product, understanding why your product is special, and convincing customers why they should purchase the product from you will get you from poor sales numbers to rising profits in a short amount of time. Marketing for SAAS companies is different than traditional marketing, and when you work with a professional SAAS marketing company, you will see your revenue increase dramatically.
The purpose of demand generation is to create awareness about your company, show value propositions, and to engage people to get them excited about your brand. Whereas the purpose of lead generation is to obtain prospects contact information for further marketing efforts and sales.
Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.
Content marketing in the B2B field still has yet to diversify to a level that captures the most business customers. But that’s because some B2B companies haven’t always invested enough of their budgets in content marketing until seeing the benefits more recently. Forbes recently reported that this will likely change through 2015. They cite the Content Marketing Institute as saying 10% of B2B marketers polled are increasing their spending on content marketing through this year.