Storyteller, Humanist, Thought Leader, and Marketer
Growth hacker who believes in a world where storytelling, writing, and marketing can be used as a tool to change humanity for the better.
When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always a good idea to post holiday-themed posts on your blog. The posts should obviously still be related to your niche, but believe it or not, they can be more beneficial during the holiday season than posting regular posts. These are a few reasons why.
Far too many would-be SEO champions fake an understanding of internal linking without fully maximizing the opportunity for value. Because these links pay dividends around-the-clock with virtually no maintenance, it behooves every company to learn more than just the basics. Knowing to add a bit of anchor text and make it one-way helped your search ranking in 2013, but not today. Best practices have changed, and your best bet is to keep up.
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Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market works and how companies can benefit from examining its trends. So it’s possible to take a lot of what he says and apply it to content marketing. By understanding his theories you can figure out how the market works as well as how consumers think.
The premise of human-to-human marketing is one human buying from another. It taps into the human psyche and helps you form a broader and more complete form of marketing that can exceed almost any other form. Good storytelling is a strong method because it puts a more human face on how you manage advertising. A story helps clients understand how something fits into their individual experdigitiences and gives them context to make decisions. Stories add color, personality and relevance about what you are trying to sell.
Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.
Read MoreB2B influencer marketing works the same way that B2C influencer marketing works.
Who are the industry leaders in your niche? Is it a company you’d like to partner with, an individual who dominates the space? Ask yourself, “What does your brand want to be known for?” And then identify which individuals or companies can help you get there.
Read MoreWHO LIKES HEARING “NO” FOR AN ANSWER? I DON’T AND I’M SURE NEITHER DO YOU.
Think about this in terms of your clients you work with. Clients are your bread and butter, they’re your cash-cow, and they bring in the dough. Which means, let’s make sure we satisfy their every need, right? If you have an unlimited amount of resources, then hell yeah, let’s do it. But if you’re like every other business out there, then that hell yeah can easily turn into… uhhhh, no.
Read MoreThe purpose of demand generation is to create awareness about your company, show value propositions, and to engage people to get them excited about your brand. Whereas the purpose of lead generation is to obtain prospects contact information for further marketing efforts and sales.
Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.
We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well.
Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your posts on social media, they’re more interested in your content than they are in your writing ability. As long as your thoughts are clear and intelligible, your thought leadership should take over.
Read MoreBusiness blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make onsite blogging a valuable online tool for marketers.
Read more at http://www.business2community.com/blogging/finding-topics-onsite-blogging-01162324#uouIHyehX8mlHBoR.99
“I have not failed. I’ve just found 10,000 ways that won’t work,”
Thomas Edison famously said, as he worked tirelessly to develop the world’s first practical incandescent light bulb. It was his unrelenting commitment to succeed, acknowledging that failure contributed to rather than took away from his great product, that is remembered now a century later as the very essence of entrepreneurship. It certainly takes a lot of brains and technical know-how to be an entrepreneur, (how else could Edison have patented 1,093 different products during his lifetime?), but it also takes a lot of heart.
B2B marketing relies heavily on data and analytics for more tailored marketing campaigns. Rather than just guessing how your target audience behaves, you can actually keep track of their behavior and preferences.
If you don’t use analytics yet, then Google Analytics is a great place to start. You can use them for your website to track where your traffic comes from. This way, you can change your website to fit the habits and preferences of your target audience.
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Content marketing in the B2B field still has yet to diversify to a level that captures the most business customers. But that’s because some B2B companies haven’t always invested enough of their budgets in content marketing until seeing the benefits more recently. Forbes recently reported that this will likely change through 2015. They cite the Content Marketing Institute as saying 10% of B2B marketers polled are increasing their spending on content marketing through this year.
Often times marketers struggle with creating compelling and effective content that will drive traffic, generate leads and produce sales. Content creation is important because it’s the initial bait that brings in targeted, quality prospects into your lead funnel. So whether through video, blog posts, forums, or articles, your content must do just that: build your list!
Regardless of the modality, you can use this checklist to ensure your content is valuable and produces the results you want.
Read MoreUpcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.
Read MoreIt seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.
Read MoreOne of the most important parts of starting or growing a business is to provide value. This value can be conveyed through multiple forms. One of the easiest and most widespread mediums is through blog writing. By creating valuable content about your passions, products, and customers, you can begin to be a thought leader in your space. Of course, becoming a thought leader takes some time and strategy. We will discuss 3 mistakes to avoid in order to become a thought leader:
Read MoreContent marketing requires several different components if it’s going to be successful and increase a business’ brand visibility. One of the essential components that companies can’t skip over is blogging.
Read MoreMany small business owners and online marketers overlook Tumblr. I personally had heard of Tumblr several times, but keeping up with what felt like 9000 other social media profiles seemed challenging enough, so I never really took the time to delve too deeply into the platform. After being issued a challenge by a co-worker to dive in, I fell in love with the Tumblr spirit. Tumblr has a great platform with friendly, accepting, and information-loving users. And as they say, “It's better late than never.”
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