We asked top industry experts what the best tried-and-true SaaS marketing tactics will work best in 2019 and gathered the results.
I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.
When she was younger, Eleanor assumed she’d be living comfortably on a combination of her husband’s pension and social security when she was 75. Instead, she relies on the assistance programs, and the local food bank and Meals on Wheels program for meals. Eleanor has to budget every penny, and if it weren’t for help, she wouldn’t be able to cover the costs of medication, utilities, groceries, and housing. Her husband—who’s gone now—lost his job before he was fully vested in his pension, and her social security checks don’t cover her living expenses.
Since 2006, TOMS has been a popular name when the discussion turns to brands that support social causes. TOMS' social cause is more than providing footwear -- it includes initiatives to help provide clean water, eyewear, medical procedures and safe births, local jobs, education and training. It's a robust business model that has helped the company achieve success.
It begs the question: In the digital age, do companies need a social cause to thrive?
The advent of cloud storage has surfaced the easiest and most cost-effective data storage options for businesses in recent years. It’s no longer entirely necessary for organizations to invest in resource heavy, on-premise or remote storage space to house data. And that can alleviate a lot of strain on the wallet for a business, especially for small-to-medium companies.
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
Julie and her husband work full time and are solidly in the middle class. Their paychecks cover their bills and a few extras, and they consider themselves comfortable. But they would spiral into financial ruin if they had any unexpected large expenses, like a medical emergency. That’s because, like many Americans, they have zero money saved.
The other day, I found out a friend of mine only brushes his teeth once a day. I was shocked. How could this good-looking, intelligent, charming guy only brush his teeth once a day?! Had he not heard the twice-a-day thing that I’d been hearing (and obeying) my entire life?
For some former professional athletes, the hard work and dedication doesn’t end when they decide to retire their number. The world has no shortage of former athletes turned entrepreneurs that made a name for themselves after they’ve left the field. From former-boxer George Foreman’s line of cooking products to Hall of Fame quarterback Roger Staubach’s real estate firm, professional athletes have proven time and again they have the grit and gumption to be successful once their athletic career is over.
Two years ago, Lauren was pretty happy—and busy—with her career and personal life, but felt like something was missing. When she read a local news story about a program that matched mentors with people pulling themselves out of poverty, something clicked. She started volunteering with the Circles program, and it changed her life, and the lives of people in her community.
Millennials, who comprise the largest living generation in the U.S., care about causes. They are more likely than members of other generations to do business with companies associated with a cause and they like to work for companies that give back. They also account for more than one in three workers in this country and will make up nearly 50% of the workforce in a few years.
So you’ve decided to open a dental office. Congratulations! You are part of a robust community of almost 29 million small-business owners who opened their doors to new customers last year. Although it’s tempting to separate oneself as a dentist rather than a small-business owner, the truth is, the principles necessary to succeed in small business apply to a dental practice as well.
Sandra and John have struggled financially for their entire lives. But things got worse for them after they had a child. Without any savings, the medical bills from the birth buried them so deep that they couldn’t keep up with credit card bills or rent. And they depended on the local food bank and WIC to keep food in the fridge. That’s when they decided they needed help. They wanted to give their daughter something they never had — a role model for financial responsibility. So they got involved in a free financial literacy course taught by a nonprofit agency in their community and learned the skills they needed to get on their feet and stay there.
It’s been just over a month since wildfires scorched more than one million acres of Northern California’s wine country, destroying almost 9000 homes, killing 43 people, and changing the lives of its residents forever.
Investing is a gamble. In 2000, Fortune published “10 Stocks to Last the Decade”; by August 2014, the suggested portfolio (which included Enron) had an average return of -59 percent. Hindsight may be 20/20, but that’s not a clarity you can afford when you’re just starting out.
Change can happen in any industry and comes in many forms: political, regulatory, social and technological. Change can be challenging to navigate. It also presents itself as an opportunity for leaders who know how to adapt and recognize it, even when it’s controversial.
How can business leaders spot the difference between courting controversy and gettin
The past decade has felt more like a century in terms of advancements in enterprise computing, networking, virtualization and storage capabilities. From the prominence of Amazon Web Services’ pioneering public cloud platform to the process-unifying concept of DevOps, the exponential growth of these technologies has greatly impacted business’ ability to react, deliver and drive innovation in their industries.
Most companies think of customer service as a necessary cost center that drags down bottom-line profitability. They budget only the minimum required to protect the company’s bottom line and they don't invest in the type of innovation necessary to maintain the company’s competitive advantage over the long term.
Banks have to be careful about how much they lend and to whom. When you ask for a loan, lenders aren’t just seeing you as a risk for their business: You’re a risk for the economy as a whole.
From my experience, I have seen a lot of agencies bootstrap their businesses – either in fear of accumulating debt or a misunderstanding of options. While bootstrapping is safe, it is not the only option. At Fox
If you were to ask any leading salesperson what the key to their success entails, you would probably hear a variety of strategies for many industries. But the one thing they all likely share is an appreciation for building solid, genuine relationships with their customers. Business guru Zig Ziglar once said, “If people like you they will listen to you, but if they trust you they'll do business with you.”
If you want to develop strong relationships with your business owner friends, here are four ways to strengthen those contacts.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence.
Making sure your social media strategy is hitting the mark can be hard. Between the ever-growing number of platforms, threat of bad PR, different strategies for different niches, and a wide plethora of tactics to engage your audience—social media can get a bad rap for being complex. Fortunately, becoming a thought leader, gaining leads, and building your brand with social can be simplified into four digestible pieces.
As the technology for 3D printing objects advances, we will see it become a more practical, efficient and cost-effective solution for developing our everyday products. With this advancement, we will begin to see a wider array of materials — including plastics, ceramics and metals — that will completely transform the time spent making products and the manner in which businesses sell those products.
Anyone who runs a service-based company understands that the reason a client chooses your service rather than a competitor is because they believe you have something to offer that your competitors don't. They buy into your messaging, your mission, your vision or you as an individual, not because you are more equipped than your competitor, but because they believe in who you are and what you stand for. As Simon Sinek has said, "People don't buy what you do; they buy why you do it."
Running an agency can be one of the most complex and rewarding experiences in the business realm. From dealing with siloes and communication breakdowns on individual teams to high-turnover employees rates, profit margins, and difficult clients, you can hope every morning that you won't have to put out any fires that day.
The tech and marketing industries have been pioneers for advancing the workplace, from better benefits and diversity advancement, to creating technologies that change the way we work. The real question is, can these industries be the driving force for equal pay for women as well?
How to Convert an MQL to SQL
Especially if your company experiences long buyer’s journeys, understanding the various stages of your sales funnel is vital. Generating a lead, for example, means little if that lead never ends up qualified enough for a sales pitch. And even within the qualified framework, there are important nuances to consider.
Last October, we took the company to Boston for Inbound, HubSpot's marketing conference. The trip – a reward for our staff for hitting a revenue goal – was intended to allow our employees to learn more about marketing and enjoy Boston.
The trip was a nightmare.
Lead generation is at or near the top of many marketers’ goal lists. In fact, it is at once the top priority for B2B content marketers, and the biggest challenge. If you get leads into your database reliably, you can target them more effectively with sales pitches and nurturing efforts.
Given this priority and importance, marketers and sales departments can rely on a variety of lead sources to fill their database. All of them come with a number of advantages and disadvantages. But if your goal is to get qualified sales leads, only one of these options is actually viable for your business.
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.