Growth Hacking - Marketing + Customer Experience
"Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula even." - Jonah Berger
INDUSTRIES I SPECIALIZE IN:
I have helped businesses all over the world scale their growth through lean growth hacking principles.
I have built and deployed systems that scale growth for businesses, and worked with some of the brightest minds in marketing to deploy award winning campaigns.
Some of the tools I love include:
There are limitless marketing tools a digital marketer or growth hacker can have in their toolkit.
Check out my blog post that highlights the "Essential List of Tools for the DIY Marketer."
SEO
SEO is critical to driving converting, interested buyers to your website. Without SEO you are missing out on revenue and profit opportunities.
Read my articles:
"Improving Your SEO Overnight: Learning the Latest Internal Linking Opportunities."
PPC & Paid Social
PPC and Paid Social Media advertising is a great way to drive ready-to-buy prospects to your website. And paid social media ads can be a relatively cheap way to use your marketing budget. Don't miss out on relevant paid advertising strategies this year.
See my article:
Email Marketing & Demand Gen
Email marketing and demand generation are huge resources for anyone looking to drive growth. Whether it's email, webinars, demos, or another platform - don't overlook demand generation.
Read my articles:
Social Media
Social media whether it's organic or paid is a critical tool to any inbound marketer or growth hackers toolbelt, and is one that can't be forgotten for any business.
See some of my articles on social media:
"6 ways to a better and improved social media marketing strategy."
Content Marketing
Content is, and still reigns king. However, content must be engaging through story, properly promoted, and optimized for SEO. Content done well can drastically change your marketing landscape.
Browse my content articles:
Videos
The future of content is video - and if you haven't ventured into video yet. It's time. Animated videos are an affordable alternative on a limited budget.
Here's a video I scripted for a client:
LA Jewelry Video - Outlining their value propositions, differentiating factors, and what makes them unique in their industry.
Marketing & Sales Enablement
Marketing and sales can no longer be siloed. Through automation processes, you can align sales and marketing and also drive new revenue for your business.
See my articles:
See some examples of my work in action:
Marketing Content Archives:
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March 2018
- Mar 6, 2018 The Secret to a Happier Life? Mar 6, 2018
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February 2018
- Feb 2, 2018 How To Incorporate Charity And Volunteer Work Into Your Marketing Strategy Feb 2, 2018
- Feb 1, 2018 5 No-Fail Tips for Starting a Dental Practice Feb 1, 2018
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January 2018
- Jan 11, 2018 How Teaching Financial Literacy in Communities Improves the Economy Jan 11, 2018
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December 2017
- Dec 13, 2017 The Adversity And Change That Comes Through Hardships Dec 13, 2017
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November 2017
- Nov 11, 2017 Seven Questions for Your First Investment Nov 11, 2017
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October 2017
- Oct 12, 2017 How Leaders Can Adapt To An Environment Of Change Oct 12, 2017
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September 2017
- Sep 8, 2017 The Era Of Hyperconvergence: Simplifying Your Data Center Operations Sep 8, 2017
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August 2017
- Aug 10, 2017 Six Ways To Deliver Customer Service That Aligns With Your Long-Term Marketing Strategy Aug 10, 2017
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July 2017
- Jul 20, 2017 Are You Bootstrapping Your Agency? Consider Applying For A Loan To Accelerate Growth Jul 20, 2017
- Jul 3, 2017 Four Ways To Strengthen Relationships With Your Business Owner Friends Jul 3, 2017
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June 2017
- Jun 14, 2017 Keeping Your Social Media Strategy Fresh - A How To Guide Jun 14, 2017
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May 2017
- May 10, 2017 How 3D Printing Is Transforming Business May 10, 2017
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March 2017
- Mar 30, 2017 How Agencies Can Be More Authentic With Client's Stories Mar 30, 2017
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February 2017
- Feb 5, 2017 Seven Changes Agency Executives Should Consider Making This Year Feb 5, 2017
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January 2017
- Jan 17, 2017 Why the Tech & Marketing Industries Should Pioneer the Equal Pay Movement Jan 17, 2017
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December 2016
- Dec 21, 2016 HOW TO CONVERT AN MQL TO AN SQL Dec 21, 2016
- Dec 19, 2016 Business Lessons Learned from A Disastrous Company Trip Dec 19, 2016
- Dec 15, 2016 How to Generate Sales Leads That Are Actually Qualified Dec 15, 2016
- Dec 12, 2016 The Gargantuan List of Tools for Every DIY Marketer Dec 12, 2016
- Dec 11, 2016 HOW TO GENERATE SALES LEADS THAT ARE ACTUALLY QUALIFIED Dec 11, 2016
- Dec 5, 2016 If Your Campaigns Are Performing, Why are Your Client's Quitting? Dec 5, 2016
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November 2016
- Nov 27, 2016 INBOUND MARKETING TIPS & TRICKS: Are you getting the most out of your landing pages? Nov 27, 2016
- Nov 10, 2016 We Will Not be Silenced in the Face of Donald Trump Nov 10, 2016
- Nov 7, 2016 Humanity, Motherhood, and Stigma - Lessons learned from my Divorce Nov 7, 2016
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October 2016
- Oct 28, 2016 6 WAYS TO A BETTER AND IMPROVED SOCIAL MEDIA MARKETING STRATEGY Oct 28, 2016
- Oct 18, 2016 Confessions Of a So Called “Reverse Lesbian” Oct 18, 2016
- Oct 14, 2016 The Unforgettable Lessons I Learned From a Mother Who’s Scrappy As Hell Oct 14, 2016
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September 2016
- Sep 30, 2016 6 Inspiring Utah Companies Driving Change In Their Communities Sep 30, 2016
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July 2016
- Jul 14, 2016 WHY BRAND EXPERIENCE CREATION IS THE NEW KING OF MARKETING Jul 14, 2016
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May 2016
- May 2, 2016 5 Must Read SEO Articles This Week May 2, 2016
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March 2016
- Mar 12, 2016 SEO Myths You Should Abandon Right Now Mar 12, 2016
- Mar 4, 2016 Running an Agile Marketing Campaign for Client Success Mar 4, 2016
- Mar 2, 2016 6 Tips For Marketing Your Dental Practice Mar 2, 2016
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February 2016
- Feb 29, 2016 A Guide to Creating Keyword Rich Content Feb 29, 2016
- Feb 17, 2016 9 WAYS TO ENSURE IMAGES ARE HAVING AN IMPACT ON YOUR SITE Feb 17, 2016
- Feb 8, 2016 Content Marketing: How Much is Too Much? Feb 8, 2016
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January 2016
- Jan 30, 2016 DESIGNING YOUR FACEBOOK AD FOR SUCCESS Jan 30, 2016
- Jan 30, 2016 Content Marketing: Finding Your Market Jan 30, 2016
- Jan 27, 2016 How Marketing Techniques for SaaS Companies Will Make an Instant Difference in Your Revenue Jan 27, 2016
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November 2015
- Nov 30, 2015 Why Holiday Posts Are an Important Part of Content Marketing Nov 30, 2015
- Nov 11, 2015 Improving Your SEO Overnight: Learn the Newest Internal Linking Techniques Nov 11, 2015
- Nov 1, 2015 Killing it With Structured Data Nov 1, 2015
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October 2015
- Oct 30, 2015 How to Use Malcolm Gladwell's Theories for Content Marketing Oct 30, 2015
- Oct 29, 2015 5 Smart and Practical Ways to Invest in the Future of Your Business Oct 29, 2015
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September 2015
- Sep 21, 2015 Human to Human Marketing Techniques Sep 21, 2015
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August 2015
- Aug 19, 2015 The Rise of Programmatic Marketing: and what it means for B2B Aug 19, 2015
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July 2015
- Jul 31, 2015 Leveraging Industry Influencers in Your B2B Marketing Strategy Jul 31, 2015
- Jul 22, 2015 Supercharge Your Content Marketing With a Content Calendar Jul 22, 2015
- Jul 12, 2015 “Hey Bro!” Why You Need More Women in Marketing Jul 12, 2015
- Jul 1, 2015 How to Tell Your Client No Without Actually Saying "No" Jul 1, 2015
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June 2015
- Jun 30, 2015 To Demand Gen or to Lead Gen; That is the Question Jun 30, 2015
- Jun 30, 2015 The Secret Recipe to Creating an Army of Agile Marketers Jun 30, 2015
- Jun 25, 2015 5 Toys That Obliterate Gender Stereotypes Jun 25, 2015
- Jun 15, 2015 15 Tigresses of Marketing You Need to Follow Jun 15, 2015
- Jun 11, 2015 The Case for Women in Utah Tech Jun 11, 2015
- Jun 1, 2015 You're Doing it Wrong: Marketing to Only Decision Makers Jun 1, 2015
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May 2015
- May 31, 2015 Why I Choose to Be a Full Time Working Mama May 31, 2015
- May 21, 2015 6 WAH Jobs To Check Out Today May 21, 2015
- May 5, 2015 How To Move From Local Business to Global Domination May 5, 2015
- May 1, 2015 Why Your Thought Leadership is More Important Than Your Writing Ability May 1, 2015
- May 1, 2015 How Industry Relationships Can Grow Your Business May 1, 2015
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February 2015
- Feb 28, 2015 Finding Topics For Onsite Blogging Feb 28, 2015
- Feb 12, 2015 10 Ways to Have the Head & Heart of an Entrepreneur Feb 12, 2015
- Feb 11, 2015 B2B Marketing: The Year of Predictive Analytics Feb 11, 2015
- Feb 3, 2015 Should You Spend More in Your Budget on Content Marketing Through 2015? Feb 3, 2015
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December 2014
- Dec 26, 2014 THE ULTIMATE CONTENT CREATION CHECKLIST Dec 26, 2014
- Dec 4, 2014 WHY UPCYCLING CONTENT IS ESSENTIAL FOR B2B MARKETING Dec 4, 2014
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November 2014
- Nov 18, 2014 B2B MARKETING OF THE NEAR FUTURE: FOCUS ON ONE-ON-ONE CUSTOMER RELATIONSHIPS Nov 18, 2014
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October 2014
- Oct 30, 2014 4 Practical Social Media Tips For Small Businesses Oct 30, 2014
- Oct 9, 2014 3 MISTAKES TO AVOID TO BECOME A THOUGHT LEADER Oct 9, 2014
- Oct 2, 2014 MAKE INSTRUCTIONAL BLOGS A PART OF YOUR CONTENT MARKETING STRATEGY Oct 2, 2014
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July 2014
- Jul 1, 2014 Why Your Business Needs a Tumblr Account Jul 1, 2014
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September 2013
- Sep 3, 2013 Utilizing LinkedIn Groups For Your Business {Why You Should} Sep 3, 2013