Do marketing agencies take on the personalities of their founders? In my experience with marketing agencies, I’ve noticed that an agency’s persona tends to echo the personality of the founder. When I began searching for confirmation of this observation, the internet failed me. There were no conclusive studies on this topic. So, I did the next best thing and went to the agencies, themselves. I interviewed 70 different agencies, and 66 out of the 70 confirmed my hypothesis. Whether it was an SEO agency, creative agency, web design agency, or full-funnel marketing agency – the answers were much the same:Read More
I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.Read More
Since 2006, TOMS has been a popular name when the discussion turns to brands that support social causes. TOMS' social cause is more than providing footwear -- it includes initiatives to help provide clean water, eyewear, medical procedures and safe births, local jobs, education and training. It's a robust business model that has helped the company achieve success.
It begs the question: In the digital age, do companies need a social cause to thrive?Read More
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
Millennials, who comprise the largest living generation in the U.S., care about causes. They are more likely than members of other generations to do business with companies associated with a cause and they like to work for companies that give back. They also account for more than one in three workers in this country and will make up nearly 50% of the workforce in a few years.Read More
SAN CLEMENTE, CALIFORNIA (PRWEB) SEPTEMBER 14, 2017
The SockIt, the world’s first light-up, wearable device that teaches young soccer players to kick with correct technique, has captured the notice of such television shows as "Shark Tank," "Toy Box" and "Million Dollar Inventor." Kevin Harrington, founder of As Seen on TV and one of the original investors on the ABC series "Shark Tank," has teamed up with The SockIt to introduce this product to young soccer players and their parents.
The SockIt was born in the 2012–2013 soccer season when Joe Briganti’s daughters, Natalia, 6, and Briana, 5, started to play club soccer. Like many young players, Briganti’s daughters and the other kids on the team kicked the ball with their toes. The coach would stop practice and show them how to kick their shoe laces, toe pointed down. But the kids would inevitably continue “toe poking.” Not a soccer player himself, Briganti nonetheless understood the frustration of the kids, other parents and coaches.
“As a parent, watching your child fail to kick soccer balls for years is tough to watch,” said Joe Briganti, The SockIt inventor.
The SockIt, an acronym that stands for Soccer Kicking Interactive Trainer, is a colorful loop that slips over the player’s kicking shoe. When kids kick the ball correctly, the soccer-ball-shaped top of the SockIt lights up, letting players know, in real time, that their kicking technique is correct. The SockIt comes in four colors: Rocket Orange, Smashing Yellow, Attacker Blue and Striker Pink.
“People don’t even know the solution exists, but they certainly know the problem exists,” said Briganti. “Our goal is for The SockIt to catch on. We want parents to realize soccer can be fun, for them and for their child.”
A portion of all proceeds from The SockIts purchased goes to St. Jude Children’s Hospital for cancer research.
To view The SockIt in action, see the video at https://youtu.be/hJ5MBUECOHc.
About The SockIt
The SockIt is an interactive, light-up kicking device designed to improve players’ soccer game, allowing them to level up on form, power, and technique. The light-up device improves wearers’ kicking technique by lighting up when the ball is kicked correctly. It is made from industrial strength thermal plastic rubber and can withstand shock, impact, and other extreme conditions. Quite simply, it’s made to be kicked, and kicked again. It has six LEDs powered by a replaceable lithium battery and is one size fits all. “Light Up Your Shot, Turn on Your Game!”
Originally released via PRweb.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence.
Making sure your social media strategy is hitting the mark can be hard. Between the ever-growing number of platforms, threat of bad PR, different strategies for different niches, and a wide plethora of tactics to engage your audience—social media can get a bad rap for being complex. Fortunately, becoming a thought leader, gaining leads, and building your brand with social can be simplified into four digestible pieces.Read More
Running an agency can be one of the most complex and rewarding experiences in the business realm. From dealing with siloes and communication breakdowns on individual teams to high-turnover employees rates, profit margins, and difficult clients, you can hope every morning that you won't have to put out any fires that day.Read More
Lead generation is at or near the top of many marketers’ goal lists. In fact, it is at once the top priority for B2B content marketers, and the biggest challenge. If you get leads into your database reliably, you can target them more effectively with sales pitches and nurturing efforts.
Given this priority and importance, marketers and sales departments can rely on a variety of lead sources to fill their database. All of them come with a number of advantages and disadvantages. But if your goal is to get qualified sales leads, only one of these options is actually viable for your business.Read More
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.Read More
Inbound marketing can be so simple. You create content that your audience finds worthy of giving you their contact information, place it behind a sign up page, and promote it through social media, email, blogs, and SEO. Then, you nurture the leads you generate on their way to becoming customer.
But the whole concept falls apart like a house of cards when you don’t get the landing page right. Even the best marketing tactics matter little if the page on which your audience should convert doesn’t actually convince them to do so. Are you getting the most out of your landing pages? Here are some inbound marketing tips and tricks that can help you maximize your lead generation success.Read More
Looking for ways to bolster your social media strategy to increase followers, engage your audience, and drive traffic to your website? Creating a social media marketing plan that aligns with your ultimate business goals is vital to achieving desired results from your efforts. With social media playing almost as big a role in purchasing decisions as does television, the gains are profound when you execute a working strategy.
The goal here is to share several ways on how to better and improve your social media marketing plan to begin experiencing favorable outcomes like boosting brand awareness, growing your leads list, and generating sales.Read More
March 12, 2016
Myths are something that can be expected with just about any topic of discussion. Some of these myths turn out to be true, but many are flat-out wrong. SEO is no stranger to myths. In fact, there are plenty of myths that have been generated regarding SEO over the years.
Learning more about these myths is the best way to determine whether you should abandon them or not. Because of this, we will take a look at some of the most disturbing myths regarding SEO so you can put them away, once and for all.Read More
Word of mouth is great, but let’s face it: when it comes right down to it, bringing people into your dental practice requires serious marketing effort. Dental practice marketing relies on a number of strategies. You want to bring in local traffic that is interested in exactly what your practice offers. Thanks to the internet, your marketing strategy may look vastly different than it did just a few years ago as you take advantage of search engines, organize your social media accounts, and turn your webpage into a functional marketing tool that will enable people to find your practice.Read More
Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.Read More
Getting started with Facebook advertising is pretty simple. With a budget and a plan, anyone can create an ad with very little effort.
The final step in the process of creating ads on Facebook is the process of actually designing the ad itself. While it is also a simple process to go through, there are some specific things you will need to do to get the ad right.Read More
Alright, you’ve come up with the perfect business plan, developed the perfect product and are ready to take it to the next level. You feel an exhilarating feeling of success and achievement, but then you realize something: the hard work is just now beginning.Read More