Sara Haslem Davis

Storyteller, Humanist, Thought Leader, and Marketer

Growth hacker who believes in a world where storytelling, writing, and marketing can be used as a tool to change humanity for the better.

The Best Tools for Starting an eCommerce Business

April 20, 2020 by Sara Davis in marketing

If you’re looking to start an eCommerce business, there’s a lot to process. Beyond finding products, branding, and finding your target persona, there is a vast amount of digital capabilities you will need as well. Setting up your website, social media profiles, creating website content and imagery are just a few to take into consideration.

But don’t be overwhelmed; we’ve broken down our favorite tools for eCommerce businesses here with our personal ratings included to help you grow your eCommerce business. From communication to project management to marketing and more, we’ve compiled a list of our favorite solutions.

Financial Services & FinTech Digital Marketing: Expert Advice

April 14, 2020 by Sara Davis in digital marketing

Financial services and FinTech notoriously have a difficult niche for digital marketing. With big businesses able to outspend competition, and Google cracking down on the industry with specific guidelines it can be difficult to rank for keywords. We got with experts across the sector to see what they thought were the challenges, opportunities, and tactics are working the best in their businesses to see what we could find

DIY SEO: How to Excel In 7 Steps

March 24, 2020 by Sara Davis in digital marketing

Looking to learn how to DIY your SEO? Follow these 7 guidelines to get started. Find search engine optimization (SEO) scary? Getting started with DIY SEO, all the technical jargon is intimidating. You just want more customers, not endless website tinkering.

Like other forms of marketing, it takes time to achieve SEO expertise.

However, you can attract leads and sales even if you are doing SEO all by yourself in just a few hours per week. To guide you through the process, use this seven tip process to reach DIY SEO success.

6 Tips to Expand Your Digital Marketing Team

July 02, 2019 by Sara Davis in marketing, business and leadership

Any prosperous business owes its success to a combination of factors, but one of the essential ingredients is the work performed by the employees. Of course, competitive products and services are the backbone, but if you don’t have a good team of people backing them up, the chances of success are slim.

How to Get Brand Feedback You’d Never Get Alone: Part One

March 28, 2019 by Sara Davis in business and leadership

Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It’s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.

How to build links like a boss!

February 13, 2019 by Sara Davis in business and leadership

So, what are the steps to efficiently bake into your content so that you can organically build an optimal amount of high-quality links?

121 Entrepreneurs Most-Loved Startup Marketing Tools Ranked From Best to Last

December 21, 2018 by Sara Davis in digital marketing

I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.

The Gargantuan List of Tools for Every DIY Marketer

December 12, 2016 by Sara Davis in digital marketing

Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.

If Your Campaigns Are Performing, Why are Your Client's Quitting?

December 05, 2016 by Sara Davis in marketing

Customer churn is inevitable. But when you're delivering phenomenal results for clients and they suddenly start heading for the exit, it becomes puzzling and feels very personal. What could you possibly be doing to spark that vote of no confidence?

Every business has been through some version of this disappointment. But at my company, a holistic digital marketing agency, it seemed to be happening on a monthly basis. Still, we went on as though it weren’t happening, avoiding any attempt to get to the bottom of the problem.

WHY BRAND EXPERIENCE CREATION IS THE NEW KING OF MARKETING

July 14, 2016 by Sara Davis in marketing

If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.

And run.

King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.

THE CONCEPT OF BRAND EXPERIENCE

So, What is Brand Experience Creation?

Marty Neumeir, author of The Dictionary of a Brand states it very simple & eloquently, explaining it as, “all the interactions people have with a product, service, or organization; the raw material of a brand.”

5 Must Read SEO Articles This Week

May 02, 2016 by Sara Davis in digital marketing

With a plethora of great resources on the web, and a plethora of not so great resources on the web. We decided to compile the best articles of this week for you, so you didn’t have to.

10 Biggest Changes in Search 20 Years Covering

SEO Myths You Should Abandon Right Now

March 12, 2016 by Sara Davis in digital marketing

SEO

March 12, 2016

SEO MYTHS YOU SHOULD ABANDON NOW

Myths are something that can be expected with just about any topic of discussion. Some of these myths turn out to be true, but many are flat-out wrong. SEO is no stranger to myths. In fact, there are plenty of myths that have been generated regarding SEO over the years.

Learning more about these myths is the best way to determine whether you should abandon them or not. Because of this, we will take a look at some of the most disturbing myths regarding SEO so you can put them away, once and for all.

A Guide to Creating Keyword Rich Content

February 29, 2016 by Sara Davis in digital marketing

We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it.

Content Marketing: How Much is Too Much?

February 08, 2016 by Sara Davis in digital marketing

Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.

How Marketing Techniques for SaaS Companies Will Make an Instant Difference in Your Revenue

January 27, 2016 by Sara Davis in digital marketing

If you have an SAAS company and your sales are dismal, you have to take a hard look at your marketing campaign. The ability to have a solid product, understanding why your product is special, and convincing customers why they should purchase the product from you will get you from poor sales numbers to rising profits in a short amount of time. Marketing for SAAS companies is different than traditional marketing, and when you work with a professional SAAS marketing company, you will see your revenue increase dramatically.

Why Holiday Posts Are an Important Part of Content Marketing

November 30, 2015 by Sara Davis in digital marketing

When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always a good idea to post holiday-themed posts on your blog. The posts should obviously still be related to your niche, but believe it or not, they can be more beneficial during the holiday season than posting regular posts. These are a few reasons why.

Improving Your SEO Overnight: Learn the Newest Internal Linking Techniques

November 11, 2015 by Sara Davis in digital marketing

Far too many would-be SEO champions fake an understanding of internal linking without fully maximizing the opportunity for value. Because these links pay dividends around-the-clock with virtually no maintenance, it behooves every company to learn more than just the basics. Knowing to add a bit of anchor text and make it one-way helped your search ranking in 2013, but not today. Best practices have changed, and your best bet is to keep up.

Killing it With Structured Data

November 01, 2015 by Sara Davis in marketing

Let’s say that you’ve done everything right. You’ve created a killer website and even had a few blog posts or articles shared amongst your friends and family. We’ll even say that you’ve been analyzing your website, looking at your traffic and determining what makes your visitors jump in excitement. But, you can’t seem to break through the glass ceiling and into the world where having a website really matters.

Human to Human Marketing Techniques

September 21, 2015 by Sara Davis in digital marketing

The premise of human-to-human marketing is one human buying from another. It taps into the human psyche and helps you form a broader and more complete form of marketing that can exceed almost any other form. Good storytelling is a strong method because it puts a more human face on how you manage advertising. A story helps clients understand how something fits into their individual experdigitiences and gives them context to make decisions. Stories add color, personality and relevance about what you are trying to sell.