Any prosperous business owes its success to a combination of factors, but one of the essential ingredients is the work performed by the employees. Of course, competitive products and services are the backbone, but if you don’t have a good team of people backing them up, the chances of success are slim.Read More
Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It’s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.Read More
I interviewed 121 entrepreneurs to find out what the most loved marketing tools are for startups. And while I wasn’t surprised to see Slack, MailChimp, Instagram, or Ahrefs on the list, some of the tools mentioned or not-mentioned did surprise me.Read More
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly marketing materials every digital marketer should be taking advantage of. You’re welcome.Read More
Customer churn is inevitable. But when you're delivering phenomenal results for clients and they suddenly start heading for the exit, it becomes puzzling and feels very personal. What could you possibly be doing to spark that vote of no confidence?
Every business has been through some version of this disappointment. But at my company, a holistic digital marketing agency, it seemed to be happening on a monthly basis. Still, we went on as though it weren’t happening, avoiding any attempt to get to the bottom of the problem.Read More
Looking for ways to bolster your social media strategy to increase followers, engage your audience, and drive traffic to your website? Creating a social media marketing plan that aligns with your ultimate business goals is vital to achieving desired results from your efforts. With social media playing almost as big a role in purchasing decisions as does television, the gains are profound when you execute a working strategy.
The goal here is to share several ways on how to better and improve your social media marketing plan to begin experiencing favorable outcomes like boosting brand awareness, growing your leads list, and generating sales.Read More
If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.
King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.
THE CONCEPT OF BRAND EXPERIENCE
So, What is Brand Experience Creation?
Marty Neumeir, author of The Dictionary of a Brand states it very simple & eloquently, explaining it as, “all the interactions people have with a product, service, or organization; the raw material of a brand.”Read More
March 12, 2016
Myths are something that can be expected with just about any topic of discussion. Some of these myths turn out to be true, but many are flat-out wrong. SEO is no stranger to myths. In fact, there are plenty of myths that have been generated regarding SEO over the years.
Learning more about these myths is the best way to determine whether you should abandon them or not. Because of this, we will take a look at some of the most disturbing myths regarding SEO so you can put them away, once and for all.Read More
Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.Read More
If you have an SAAS company and your sales are dismal, you have to take a hard look at your marketing campaign. The ability to have a solid product, understanding why your product is special, and convincing customers why they should purchase the product from you will get you from poor sales numbers to rising profits in a short amount of time. Marketing for SAAS companies is different than traditional marketing, and when you work with a professional SAAS marketing company, you will see your revenue increase dramatically.
When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always a good idea to post holiday-themed posts on your blog. The posts should obviously still be related to your niche, but believe it or not, they can be more beneficial during the holiday season than posting regular posts. These are a few reasons why.
Far too many would-be SEO champions fake an understanding of internal linking without fully maximizing the opportunity for value. Because these links pay dividends around-the-clock with virtually no maintenance, it behooves every company to learn more than just the basics. Knowing to add a bit of anchor text and make it one-way helped your search ranking in 2013, but not today. Best practices have changed, and your best bet is to keep up.
Let’s say that you’ve done everything right. You’ve created a killer website and even had a few blog posts or articles shared amongst your friends and family. We’ll even say that you’ve been analyzing your website, looking at your traffic and determining what makes your visitors jump in excitement. But, you can’t seem to break through the glass ceiling and into the world where having a website really matters.Read More
The premise of human-to-human marketing is one human buying from another. It taps into the human psyche and helps you form a broader and more complete form of marketing that can exceed almost any other form. Good storytelling is a strong method because it puts a more human face on how you manage advertising. A story helps clients understand how something fits into their individual experdigitiences and gives them context to make decisions. Stories add color, personality and relevance about what you are trying to sell.
Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.Read More
In order to efficiently manage a content marketing campaign, utilizing a content calendar is key. Setting up a content calendar ensures that you are able to track what’s in the pipeline, as well as any deadlines.Read More
The purpose of demand generation is to create awareness about your company, show value propositions, and to engage people to get them excited about your brand. Whereas the purpose of lead generation is to obtain prospects contact information for further marketing efforts and sales.